In the period from 1966 to 1984 Danlamp was managed by one of the great pioneers of the lighting industry.

Soren Madsen advanced the development of the incandescent lamp in both quality and design and is now acknowledged as one of the masters of light.

For a long period Soren Madsen was the main supplier for the Danish state and all employees in the state could bathe in the light of the SM-lamp.
In 1962 Soren Madsen started a close partnership with Phillips and built a new light bulb factory.

For production of these and other lamps for professional use he bought Dansk Glødelampefabrik A/S in 1966 – later renamed Danlamp.